A few years ago, we did a book club at The High Calling on Lewis Hyde’s The Gift. Much of Hyde’s prose was erudite and difficult for me to grasp completely. But I understood his description of the gift economy. I understood what he said about the way the gift moves in a circle—somehow returning blessing from whence it came.
In this week’s chapter of their book Good Prose—Art and Commerce, authors Tracy Kidder and Richard Todd bring up Hyde’s thoughts on gift economy.
…Creativity, he says, proceeds from two gifts: the gift of talent and the gift of tradition, which informs and guides individual talent. And the act of creativity is itself a gift, which can’t be aimed at making money but must be freely given.
…The great prose art forms grew up in concert with the publishing business. Books must not only be written but must also be made, and historically the people who could make them soon became more than manufacturers. Publishers became arbiters of taste, of aesthetic as well as commercial value…
The authors discuss the modern advice most new writers are given: the stuff about “branding” and marketing, about developing an “elevator pitch”, and all this about the “platform”. They eschew all this as “nonsense”, saying, “…the best marketing plan may well be twenty or thirty pages of good prose.”
This is one of the shortest chapters in the book, but it packs a punch. Kidder and Todd wax poetic about doing the work for the work’s sake.
…A cook insists on a fresh herb, a carpenter repairs a piece of molding seamlessly, a radio journalist enlivens a report with a lyric phrase. It does not seem unreasonable to say that these gestures, these things that carry us beyond utility, that lie outside economic logic, are what make civilization worth inhabiting, and that their absence—which is frequent—can make the world a dispiriting place.
…It’s got something to do with love. With having the discipline to talk out of the part of yourself that can love, instead of the part that just wants to be loved.
Next Wednesday, we will discuss the last chapter of Tracy Kidder and Richard Todd’s book Good Prose: The Art of Nonfiction: Being Edited and Editing.
Other posts in this series: